BEAM WITH GOOGLE

Brand Strategy
Visual Identity

Client: Google
Team: Interbrand
Executive Creative Direction: Oliver Maltby
Design: Matt Koval, Nayo Kim, Nimran Kang
Strategy: Andrew Miller, Matt Huss
Verbal: Jack Stiuso
Client Management: Toujan Atari, Petru Stoenescu, Rebecca Miller

This is a creative strategy project for Google, to develop a singular idea – one word, maybe two – that can be used to refer to Better Together, effortless multisurface experiences across a Google ecosystem of 1P and 3P devices. We had the opportunity to develop a strategy and supporting visual implications for a consumer and partner messaging platform that would intuitively articulate the benefit of Better Together.

*This project was not able to be realized.