THE INTERNATIONAL CONTEMPORARY FURNITURE FAIR (ICFF)

Visual Identity

Client: ICFF
Team: Force Majeure
Executive Creative Direction: Pierre Delebois
Creative Direction: Hugo Chevallier
Design: Léa Bissiau, Nayo Kim

ICFF partnered with Force Majeure to rejuvenate its brand and reinforce its role as a key player in the global design community. The goal was to bring back the energy that originally defined ICFF, making it a distinctive and memorable platform for creativity and innovation.

The refreshed visual and verbal identity, inspired by ICFF’s roots and the dynamic spirit of New York City, emphasizes sustainability, high-end craftsmanship, and community engagement. With a bold new logo, vibrant colors, and a cohesive messaging strategy, ICFF now stands as a year-round hub for designers, artists, and creatives, fostering inspiration, connection, and growth in the ever-evolving design landscape.