JUNIPER

Visual Identity

Client: Juniper
Team: Force Majeure
Executive Creative Direction: Pierre Delebois
Creative Direction: Hugo Chevallier
Account Management: Carla Sofia Elizundia
Design: Léa Bissiau, Nayo Kim

Juniper, a renowned luxury lighting studio, is evolving its brand identity to reflect its commitment to craftsmanship and innovation. With a new NYC showroom and a state-of-the-art factory in Connecticut, Juniper emphasizes locally sourced materials and the seamless blend of form and function.

The rebranding positions Juniper as a subtle yet powerful force in luxury lighting, embodying the concept of "designers of invisible harmony." This approach highlights Juniper’s philosophy of existing in the background, where its impact is felt but not always seen. The rebrand is guided by three creative pillars: "Brass Unlimited," celebrating brass as a symbol of craftsmanship; "Light, Shadow, Analog," exploring light’s emotional depth; and "We Grid," focusing on the universal grid system. With a distinctive logo and a warm, industrial color palette, Juniper’s new identity continues to redefine luxury lighting with sophistication and ingenuity.