- THE INTERNATIONAL CONTEMPORARY FURNITURE FAIR
- BRAND IDENTITY
ICFF partnered with ForceMajeure to rejuvenate its brand and reinforce its role as a key player in the global design community. The goal was to bring back the energy that originally defined ICFF, making it a distinctive and memorable platform for creativity and innovation.
The refreshed visual and verbal identity, inspired by ICFF’s roots and the dynamic spirit of New York City, emphasizes sustainability, high-end craftsmanship, and community engagement. With a bold new logo, vibrant colors, and a cohesive messaging strategy, ICFF now stands as a year-round hub for designers, artists, and creatives, fostering inspiration, connection, and growth in the ever-evolving design landscape.
- / Client: The International Contemporary Furniture Fair
- / Team: ForceMajeure Creative Agency
/ Creative Direction: Hugo Chevallier
/ Design: Léa Bissiau, Nayo Kim
/ Account Management: Carla Sofia Elizundia