- OFFSCRIPT
- BRAND IDENTITY
This identity was started with an idea of a wordmark born out of focus: focusing instead on the moment of adjustment, when a subject begins to resolve into clarity. Framed through this lens, Offscript becomes a collaborator present throughout the creative journey, attuned to both uncertainty and intention.
Imagery is intentionally treated with references to the dithering effect of old television screens, introducing depth and dimensionality within digital-native applications. Drawing from the visual cues of printing registration marks and typewriter typefaces, the identity operates within a grid that is at once rigid and elastic, a structure that supports variation, rhythm, and expansion across applications.
- / Client: Offscript